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Brooke Simons | Business Strategist
Ready for full-time income from your equine therapy business?
Get everything you need, from starting to growing your business, all in one PROVEN plan!
It's Time...
to ditch
imposter
syndrome.
to fully step
into business
owner mode.
to impact the
horse industry
in a unique way.
to create the
success you
deserve.
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"I am worth what I charge and that has changed everything for me." - Jessica
"I really enjoyed the "lock in appointments" section. I feel like starting out, messaging people back feels so awkward, so I like being able to kind of put a formula to it." - Shannon
"Talking about how to approach clients with a professional attitude and how to deal with different personalities was the most helpful for me." - Megan
After creating and growing a multi-faceted company, I've packaged up everything I know into one program so that you can have a profitable business and impact more horses!
Introducing...
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What's different about The Mane course?
In this short video, I reveal The Mane Hustle Roadmap
The Feather Effect
Like Dave Ramsey's Snowball Effect to get out of debt, but here we
flip the switch with the Feather Effect for income growth.
Tell me if this sounds like you
You want to create and grow a profitable equine therapy business.
You need to build a business that is unique from your competitors.
You have too many ideas and a hunger to provide an impact in this industry, yet not enough clarity or strategy (or time!).
You're over trying to DIY all your business networking efforts and falling down every Google rabbit hole to get an answer to every question you have.
You're tired of feeling like you're struggling to get up and get going with your business.
You wish there was a guided way to create and grow your business simply, quickly, and best of all, profitably.
Good news!
I help my clients with those same problems every single day. And if you're like any of them, you've probably made some of the same mistakes, like...
MISTAKE #1
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MISTAKE #2
MISTAKE #3
MISTAKE #4
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MISTAKE #5
MISTAKE #6
Imagine...
"There was a way to create and grow your business that guided you through it...
There was a way to go from side hobby income to full time income in something you actually love and feel valued in...
You could finally have a sustainable business with increased repeat booking rates and a flow of new clients each month...
You could wake up with a full schedule each week and booked up consistently for 4 weeks at a time...
You could be seen as the go-to person for your clients because of the knowledge and networking you provide in your business...
You could impact more struggling horse owners by providing your service and sharing your knowledge in a business that embodies you...
You could have a business map to breakthrough the uncertainty and actually give you direction...
All of that's possible inside
The Mane Course
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Who is this right for?
Not Certified, BUT Ready!
If you have the desire to become an equine therapy professional (in whatever modality or area you choose), and if you have that dream that many of us ladies (or guys) had when we were little...
...The dream of making money with horses, despite what you may have been told, we can help give you a purpose behind your efforts, guide you to legit courses, and make those dreams your reality.
This will further prepare you for when you finally do get certified, to better ask the questions you need to ask when choosing, signing up, and participating in the actual certification course you take.
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Certified and Ready
At this stage, you just got certified so now what? You may be looking to get your business started or have taken some steps to start that process.
We'll give you what you need to both create and grow the business you have envisioned that can give you full time income (if you so choose).
Know that I started the same way you did, I made it happen, you can too! It is possible to gain enough clients that you have a waitlist you get to manage.
We guide you through that phase of your business too! How to handle growth and beyond with The Feather Framework.
Established Business
Already been in business for a bit? Great! Many of our students are established business owners looking to grow, ready to scale, searching for other passive ways to create income, and looking for next steps to sustainability.
This gives you more growth avenues, ways to increase income without giving up more time, and gives you back a more prioritized balanced life with owning a business.
If your business is already getting some clients, imagine how much more growth is possible when you have access to the playbook of a full time multi-faceted equine therapy business?
Basically, this is for you if...
You want to own a profitable equine therapy business.
You have an idea for a business, but don't know where to get started.
You've started a business, but you're struggling with how to grow it.
You've been in business a while, but you're overwhelmed by the tech stuff and changing marketing strategies.
You want an easy, straightforward system to create, grow, and expand your own business for sustainable income.
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On the flip-side...
This is not for you if...
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You’re looking for a quick fix.
You prefer to find answers in free groups rather than get real, actionable strategy from experts.
You’re not interested in growing and scaling your business.
You like to spend money on random suggestions and see a delayed return on your (time and money) investment.
Praise from past Equi-IX Clients—The feedback you can look forward too:
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So who made this thing?
Hi, I'm Brooke!
I'm a healthcare professional, equine bodyworker, and business strategist who works with horse owners and other equine therapist to help them create and grow a profitable, business so that they can start increasing profits and stop sacrificing efforts.
I was born in Alabama, raised in Arkansas, and my journey brought me to New Mexico. That became the state that took me into survival mode for a season. I worked three jobs, completed two degrees, joined the Army, started a business that went full time (despite being told I couldn't make money massaging horses),
and created multiple streams of income. What started with turmoil and a heart driven by passion, became a dream come true.
Fast-forward a few years later, and I have since moved to Texas and expanded my business. While building a life of simplicity and full of faith, I help fellow equine therapy business owners grow their business or businesses through my founding principles and methodology.
Anyone with a dream and desire to succeed should be offered what I now discovered through my own journey.
Using what I've learned after building a multi-faceted company and going from side income to full time career in 18 months, I've packaged my exact step-by-step system, and now I'm sharing that with you, inside The Mane Course.
Why I created this:
I wanted to package up what I learned and share it! I wanted to help more horse owners make more money and help impact the lives of more horses!
I also wanted to help horse owners to stop wasting time and stop wasting money trying to figure it out on their own.
And I also figured, hey, when you figure something out and see serious success, you shouldn't keep all that goodness to yourself!
I also believe anyone with a dream and desire to succeed has a profitable business (or business idea) inside them—they just don't know how to get started... or how to grow it.
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What's inside
The Mane Course
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Module 1: RELAUNCH YOUR HUSTLE
You'll begin to develop your business model using my signature Feather Method, then map it out using The Mane Hustle Roadmap.
We also create your Transformation Tools with the help of the program's fillable workbook, and we infuse organization tools into the content so that you can both learn and be proactive in the process.
Finally, I help you see the overarching goals of the course-regardless if you have an established business already or not!
Module 1 gives you what you need to kickstart the hustle you need for your business.
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Module 2: MIND GROWTH FOR GROWTH
No one likes to feel like their business blends in. With module 2 you'll learn strategies to keep clients booking, new ones coming in, and a waitlist that grows.
You'll start by priming your mind and business presence for clients through my Customer Service Philosophy. You will begin to see why my business went full time and what you need in order to have that same kind of momentum.
I give you all the strategies you need to plug into the "Mane" organization system we build together. I'll also introduce you to the Science Behind Being Busy lesson and how to use that in your Client Growth Systems.
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Module 3: MANE MARKETING
In Module 3 the fun part begins! We create your brand that shapes the unique messaging you want others to see. We will start off with The Naming Workshop and a plug and play template in Canva to enhance the designing experience.
I will be revealing the strategy I used to lock in appointments for both cold and warm audiences through facebook. I also teach social media content posting with examples for you to use!
In Module 3 we will rewire and shift the posts about pain points and create an authentic personal connection that triggers a system of success to have your business standing out and attracting the right kind of horse owners!
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Module 4: BUSINESS MAPPING
The business backend is the common question that I give direction on.
Inside I help you:
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Organize expense tracking
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Navigate tax write-offs
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Automate client tracking platforms
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Set pricing and payment tiers to encourage sales.
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Dive into business set up using the Horse Hobby Flop System.
I also give you Downloadable Business Forms to edit with your branding that we created in the previous module.
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Module 5: TECH SET UP
In Module 5, we create ways to get your business seen as legit and come up in searches.
Not good at the tech things? No worries, I take you step by step in setting up social media platforms, google business, and a website.
When you run into confusion with any platform The Mane Coaching gives you access to request further guidance through the set ups, so you can focus on what is important.
I will also teach Social Media Feathering. (hint: If you struggle with "techy" stuff, Social Media Feathering will quickly become your new best friend.)
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Module 6: HOOD POP!
After the work of the first 5 modules it's time to open up the hood of my business. This is a behind the scenes look of a small business gone locally viral.
If you aren't certified yet or looking to expand I reveal ways to get certified and add to your toolbox of knowledge. You'll get to see how I doubled my business, what my day to day schedule looked like, and reveal these strategies to implement into your business.
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What kept clients coming back?
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How do you handle a waitlist?
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How do you get momentum from other professionals?
I share all of this in Module 6!
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Module 7: MASTER MANE ATTRACTION
We will get into multiple streams of attraction marketing to expose your business and keep that momentum.
We go through organic and paid reach, external reach, utilizing contents and grants for growth, and tapping into unknown funding.
I also give all the secrets with my ultimate strategy The Joint Effect. We fine tune event set up, growing with collaboration, winning the vet over, getting professional referrals, and so much more.
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Module 8: FLOWING IN FEATHERS
Business isn't a cookie cutter design. Support doesn't stop at the first client, the 50th client, the 100th client.
In Module 8 we create your Dream Guide. This module educates on goal setting + goal getting, business expansion, balance in business, and the 5 year plan for sustainability.
We trigger your brain for passive income ideas and narrow down where you want your business to take you and do for you.
There's more! You'll also get...
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HORSE HOBBY FLOP SYSTEM
This is where you step into your CEO self (Owning your inner successful entrepreneur self) and discover the strategies that built my reputation and income flow beyond what I could have ever imagined!
Through this system you will see true blessings, raw and real insite, and how to push past the negativity to maintain momentum in your business. You’ll know HOW to simplify your business and erase frustration entirely!
($1500 value)
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BRAND KIT TEMPLATES & FILE SYSTEM
My organization routine to keep business fun and simple, and encourage your inner design mind with a fillable template!
This takes the headache out of starting from scratch.
This helps the perfectionist be able to move forward (Believe me when I say I resonate).
This re-centers the multi-tasker on productivity vs never finishing projects.
This takes the anxious part of you and calms the mind; giving you the confidence to do this!
($500 value)
MANE MARKETING METHOD
Multi-part mapping system for strategy driven outreach and exposure. This is more than just the external marketing efforts; The internal outreach is often where business owners start guessing.
Not sure how to set up and run facebook or instagram ads? What is a pixel? Do you need a pixel? Who do you target? What kind of ad should I run? This is just one lesson of a 5 part section.
($1200 value)
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FEATHERING FOR FOLLOWERS
This bonus unlocks your inner potential. You'll stop letting negative comments or the fear of putting yourself out there hault your potential to become successful.
You'll stop letting the thought that someone always knows more, "imposter syndrome", stop you from talking about what you want!
You'll be excited, passionate, and motivated about having a business, growing a business, and finding new ways within your business to make money! - LOVE that part!
($750 value)
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THE JOINT EFFECT
My proprietary method for increasing repeat booking rates, attracting a consistent flow of new clients, and managing the waitlist you will end up with. This effect gives you the secrets I used to build a solid reputation with not just one veterinarian, but most of the equine veterinarians in the areas I worked in.
State laws for certain modalities often come up as a concern. This is where I also break down how to work through this while still keeping your business at the forefront of the industry. It is possible. I have coached many others through the restrictions they found so that they could push past this for long term success.
($600 value)
NAMING AND DESIGN WORKSHOP
Have you wandered what your business name might be? Have you considered a name that would actually attract and stand out from the next "insert persons name equine massage therapy services" (Just as an example).
Even if you already have a name in mind or a name you love, I have included this for those at this phase in their business.
Here you will find business design tips to further bring that professional presence to life.
($550 value)
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CLIENT CONVERSATION TEMPLATES
In depth ways to answer different types of questions you will encounter. The best ways to handle them to lock in appointments and keep the client coming back.
This isn't a cookie cutter system like I mentioned before. What this does is help you identify patterns within different clients you will experience to better address them, build your reputation, and further get them spreading the best parts of your business!
($500 value)
With the system I am sharing, this is the kind of praise in business that is possible...
Exclusive inside scoop for Finding funding,
De-stressing your expectations using the lesson "why you don't need xyz behind your name", and new solutions for
passive streams of income.
Today only...
You'll get access to...
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Frequently Asked Questions:
How can I fit a course into my already busy schedule? I don’t have a lot of time.
The course is self-paced and divided into lessons so you can do them whenever is convenient for you. There are no mandatory meetings, but there is homework that is designed to build out your business and create your playbook, to start changing up your strategy (when you're ready). This course is aimed at helping to quiet your mind and to look more closely at the “strategies” we can change up. Ask yourself: Am I too busy for something that could ultimately give me clients and allow me to quit my day job (if you so desire)?
I’m struggling with the idea that the market is saturated and that everyone is doing something similar. How do I stand out from the competitors? Does The Mane Course help me come up with a way to map my business out?
Yes! You’ll get help with choosing your name, logo, and guiding your thoughts into actual results. Using The Feather Framework and Business Mapping System, you’ll come up with a business model that speaks to your vision, strengths, and skillset, but that also stands out, even in a saturated market. Inside The Mane Course, you will find a fillable Tracker and Checklist to give you a fun interactive and organized way to map out your business!
I have little to no sales or marketing skills or experience. I’m worried about having a business that feels “salesy”. Will The Mane Course help with sales and marketing?
100%! What I am sharing is what grew my business to full time income. You’ll get everything you need with our Mane Marketing Method to create a business with attraction to your uniqueness. Combine that with the magic you will find in my client conversation examples, and you’ll jump years ahead in your young or newly formed business. Taking it from a basic theme to blossoming the vision you have been dreaming of.
It sounds like it would be helpful but I don’t have the money.
Consider what you have already invested to get certified in equine bodywork (or will), would you want your investment to go to waste or how would you feel if you never gave it a shot? Or try to put a value on your time spent spinning in your head or reaching out to individuals asking for help. You get bits and pieces, but without a deeper strategy to the advice they are giving, it can start to feel discouraging. If I could put a price tag on the time I spent taking business courses that didn’t understand the equine community (so wasted $10,000 right there just in irrelevant courses), spending money or TIME in areas I didn’t need to for success - it would be close to a 6 figure number! The actual value equine professionals will get from The Mane Course is exponentially higher than the price I’m offering it for. Think of this course as a long-term investment in a playbook to fall back on. It gives you accountability when you're feeling down and strategic coaching when efforts start to feel slim.
What if it doesn’t work? I’ve tried everything and I'm discouraged.
I understand. I tried what felt like everything as well. It’s why when I was first certified I didn’t gain clients for a while. I took a longer road to finally get where I did, and that is exactly what we want to avoid for you. What I teach in this course helps quiet the anxiety or discouraging feelings by breaking down what you have tried and relaunching it with The Feather Effect. I'll unveil just how I won over the hearts and minds of clients, that gave natural networking, a whole new meaning. We dig into the psychology behind people in order to truly bring the ultimate customer service experience that many lack in their business. This also helps business flow much easier for you when dealing with many personalities! You will find the philosophy I teach is the foundation to success. If I didn't experience such a significant shift of success in my business, with what I now teach, I wouldn’t be sharing this with you in The Mane Course.
But… I’m not even certified yet. Will this still help me?
If you have the desire to become an equine therapy professional (in whatever modality or area you choose), and if you have that dream that many of us ladies (or guys) had when we were little. The dream of making money with horses, despite what you have been told, we can help give you a purpose behind your efforts, guide you to legit courses, and make those dreams your reality. This will further prepare you for when you finally do get certified, to better ask the questions you need to ask when choosing, signing up, and participating in the actual certification course you take.
What if there are already too many people in my area doing the same thing?
Great! That means there is already a market for it. Best. news. ever. SERIOUSLY! Like I tell those I have mentored, no one else is YOU. This is what you’ll learn in the lesson, “Why you don’t need XYZ behind your name”. Also, know that competition is confirmation. It is great that there are others in the area. You get to have even more fun creating a unique business. We will dive into just what this means and how vulnerability, credibility, and personality play into how we shape your business; but the “mirrors in business” concept will truly become an asset for life that I am very anxious to share with more equine professionals! ...And you’ll hardly need to validate your business and credentials (years of experience don’t play into this) because that’s irrelevant and proven to not matter - Ask me how I know!
The difference will be the uncommon denominator — the therapist (that’s you) — and since you are the only you in all the world, that gives your business a unique edge in and of itself. This does require some strategy to bring the parts out you haven't tapped into yet. We help you bring out your own unique perspective, experiences, and therapy delivery style to the surface for you to use. Does that not excite you! :) It does me!
I am struggling with imposter syndrome and self doubt, will this help me overcome these feelings and give me confidence in my business and in the therapy I deliver?
We can oftentimes find ourselves questioning if we are doing enough… What more could we be doing? This could be with the therapy you provide during a session or in the growth of your business. This can also be feelings you are experiencing. Telling yourself you're unworthy, you can’t have success, this won’t work for me; These are all common limiting beliefs that block us from having the kind of growth we want to see in our business. Also common for those wanting to start a business, but won’t jump the gun to make it happen. Oftentimes we need that push to get us moving forward; A strategic push in the direction you need - to be more specific.
Truth is you are good enough, you are worthy, and you can do this.
No one is ever ready. Ready only exists when it’s done. Luck doesn’t happen, you create it. You are humble, empathetic, and inquisitive, embrace it, it can be a superpower. Imposter syndrome means you are self aware and doing something brave. Two amazing things to possess. Remember every problem is a gift-without problems we would not grow. Seeking ways to solve these problems is where the real growth begins. Inside, I have included what you will need to overcome this challenge that many of us face.
If you've read this far...
You have two options:
Continue to spend more time and energy trying to figure it out on your own...
Or, finally have a proven system for creating and growing your own profitable business, so you can finally stop struggling over efforts with minimal results to improve your impact and increase your money momentum.
Imagine where you could be just one month from now...
You're ready to finally get your business going and get real growth.
You're ready to stop stalling motivation and feeling like you'll never get that momentum moving.
You're ready to start taking action using a proven method that will guide you through the process.
You're ready to impact more horses and make more money.
You're ready for a way to get there with less disappointment, less overwhelm, more excitement, and more income!
You're ready for The Mane Course.
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Choose an option below to get started today:
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The complete program, The Mane Course ($10,000 value)
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© 2023 by Equi-IX, Brooke Simons